The “One Quality” concept INTAQT relies on is perfectly in line with the newly outline Farm to Fork strategy, as part of the European Green Deal. INTAQT will make the proof of concept based on chicken and cattle sectors and show that it is feasible to redesign in a holistic manner the agri-food chains in order to reconcile the various demands of all actors from producers to citizens and consumers concerning sustainability and intrinsic quality of products.

The science-based references and models provided by INTAQT on the “One Quality” of products allow to reward farmers and other operators in the agri-food chain who have already undergone the transition to sustainable husbandry practices leading to high intrinsic quality and enable the transition of the others. The evolving citizens’ expectations drive for significant change in the food market which offer farmers, food processors and retailers the opportunity to make ‘One Quality’ their trademark and to guarantee the future of the EU food chain before their competitors outside the EU do so.