Code:Re-Farm focuses on poultry & goat production systems with the goal of understanding the links between husbandry systems and intrinsic quality of derived products. Novel technologies will be exploited for assessing the intrinsic quality of products along the value chain (Product Lifecycle Monitoring), farm to fork. The insights from this assessment, combined with insights on societal demands and sustainability of production processes will drive alternative solutions that fit sustainable, consumer-driven business.