The mEATquality project aims to provide consumers with better-quality pork and broiler meat and animals with a high level of welfare by developing scientific knowledge and practical solutions together with farmers and chain partners. Additional aims are reducing the environmental impact and improving the economic sustainability of the chain. The project will also support the EU Farm to Fork strategy’s objective to combat food fraud by investigating methods to improve traceability and determine authenticity. The mEATquality project, an H2020 project, is coordinated by Wageningen Research (The Netherlands) and is a multidisciplinary team of 17 partners organisations representing 7 EU countries.